Who We Are

Who We Are

Our core philosophy and vision for our company

Our core philosophy and vision for our company

About Pinduoduo

About Pinduoduo

Pinduoduo Inc. (Nasdaq: PDD) was founded in 2015 and has grown to become the biggest online marketplace for agricultural products in China. Through our platform, we have worked with more than 12 million growers and their communities, helping them to take part in and benefit from the fast-growing digital economy.

As the leading online agriculture marketplace in China, Pinduoduo has made improving the productivity and efficiency of the agriculture industry supply chain our strategic focus.

By making agricultural produce more easily discoverable and enabling the aggregation of demand, Pinduoduo is widening market access for farmers by increasing the potential pool of buyers and matching demand with supply. At the same time, we are enabling food to go from farm to table by connecting consumers directly to growers.

We are also committed to improving the quality and quantity of food produced. To that end, we are investing and working with like-minded partners across all parts of the food value chain on technologies ranging from smart farming to agricultural logistics to food safety and nutrition enhancement.

We see great potential in agriculture. It remains an industry with one of the lowest rates of digitalization yet touches the greatest number of consumers and growers. As a technology company rooted in agriculture, building an open and inclusive digital ecosystem that benefits all lies at the core of our corporate philosophy and mission.  

Pinduoduo Inc. (Nasdaq: PDD) was founded in 2015 and has grown to become the biggest online marketplace for agricultural products in China. Through our platform, we have worked with more than 12 million growers and their communities, helping them to take part in and benefit from the fast-growing digital economy.

As the leading online agriculture marketplace in China, Pinduoduo has made improving the productivity and efficiency of the agriculture industry supply chain our strategic focus.

By making agricultural produce more easily discoverable and enabling the aggregation of demand, Pinduoduo is widening market access for farmers by increasing the potential pool of buyers and matching demand with supply. At the same time, we are enabling food to go from farm to table by connecting consumers directly to growers.

We are also committed to improving the quality and quantity of food produced. To that end, we are investing and working with like-minded partners across all parts of the food value chain on technologies ranging from smart farming to agricultural logistics to food safety and nutrition enhancement.

We see great potential in agriculture. It remains an industry with one of the lowest rates of digitalization yet touches the greatest number of consumers and growers. As a technology company rooted in agriculture, building an open and inclusive digital ecosystem that benefits all lies at the core of our corporate philosophy and mission.  

Our philosophy

Our philosophy
People first
People first
Benefit all
Benefit all
More open
More open

Our impact

Our impact

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FY2019 ag. product GMV
RMB136bn
109% YoY growth
Active Buyers in 2019
240mn
174% YoY growth
Active Merchants
586K
142% YoY growth
> 100,00
New farmers trained since 2015
47%
Agriculture SKU YoY Growth
64kg
Average Fruit Consumption Per Frequent Buyer

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